Tomorrow, I’m giving an e-poster presentation at the GVSU Teaching and Learning with Technology Symposium. The title of my e-poster is “How Mac v. PC Explains the World.” During a particularly good discussion in my Studies in Fiction course, my students and I concluded that the successful, much-imitated Mac ads do more than sell a product: they establish a definitive Mac culture with its own set of values and practices. Apple thus splits the world into two distinct groups of people: Mac users and PC users.
I’d like to see what you think of Mac culture–what are its values and central practices associated with it? To participate, just go to the site I set up, watch some or all of the Mac ads, and contribute your own descriptors of Mac culture. You can add as many responses as you would like. The only caveat is that you’ll need Google Chrome to view the videos.